Monday, November 21, 2011

Social Media Strategies For Claims, Underwriting

Claims Magazine November 2011   By Christina Bramlet, PropertyCasualty360.com

It’s clear that social media usage has risen in all age groups, and the large swaths of information posted by individuals reflect preferences, lifestyles, habits, and, in some cases, neuroses. Insurers can use this mounting social data to create a real-time risk profile while shaping more effective claims and underwriting operations, Celent explains in its new report, “Using Social Data in Claims and Underwriting.”  read more..

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