August 24, 2011 By Karen Furtado
It’s official: the momentum behind social media is changing businesses one at a time and collectively.
Even though the direction is clearly being shaped outside the industry, insurers are paying attention and some are taking bold steps. The action surrounding social media goes well beyond Facebook, YouTube, and Twitter. The ultimate influence on the business of insurance will be profound—and the impact, even today, is extending far beyond branding. read more..
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