Wednesday, April 27, 2011

CCM: Channel Coordination Mess or Customer Communications Management?

April 19, 2011  By Mark Breading

Customer Communications Management, long established as a need in the insurance industry, is gaining momentum as a primary discipline. But has the industry really made progress in managing communications with customers, or is CCM just another fancy acronym or the latest buzzword? Has the industry moved ahead?  read more..


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